What talking about pedestrian safety, I'm often being asked this question: why should I, the car owner, pay a premium for the safety of people to whom I have no relation? If this question seems odd for you (and it should), remember that people who ask it are absolutely sure that they can never, never make a mistake that can make them guilty in hitting a pedestrian. Arguments of humanism don't worth a penny for them as well. So, how do you convince such people that they do need to have pedestrian safety features in their cars?
First, even if you are 100% not guilty in a collision with a pedestrian (both directly and indirectly - i.e. not violated the speed limits, local headlights laws, etc), you will still have to prove your innocence at some level. Being suspected in a serious offense (if a victim gets serious injuries when he could walk away with bruises) is always a huge stress. Nobody would want to go through that. Also, in some jurisdictions the owner of a car holds some part of responsibility even if the victim has consciously committed a suicide by jumping in front of his car.
And then, there are children. Children don't have enough experience in this life to behave as careful as adults, and even if a child does something wrong, adults still have to compensate for the danger. Nobody wants to live the rest of their life with thoughts that someone was badly injuries simply because he saved some money on a less pedestrian-safe car.
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